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In February 2009, the Retail Committee of Waterford Chamber employed the RIKON Group, School of Business, at Waterford Institute of Technology to carry out a retail study to evaluate and analyse the overall concept of consumers‟ shopping experience in Waterford City. The project was funded by an Enterprise Ireland Network innovation voucher to the value of €50,000. In May 2010 the study was completed. A copy of the full report is available on the link below.
Waterford Retail Network Research Report (3 MB)
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